A construction company should have an effective marketing campaign to increase its customers/clients and revenue. Promoting products through different media channels, such as print, radio, television, and the internet is a top consideration. A successful marketing campaign incorporates advertising, video conferencing, demonstrations, and other means. 

The question is what makes a construction marketing campaign effective especially for newly constructed homes? There are various ways to market your new construction projects and services to customers/clients. Keep on reading if you want to be in the know. 

Do Market Research

Don’t consider it a waste of money to spend on market research. You’ll determine new opportunities for your construction business if you’re sure of your target market. Conduct research on potential customers to identify their construction needs and gain some insights on how to win them over. 

Knowing your market is crucial to boost your revenue, which is the top goal of any business. Your market research also ensures that you’re reaching out to the right people in the right way. Include in your market research topics such as the latest construction sales methods, top construction bidding sites, and how to use CRM data.

Build Your Network

One efficient method to raise awareness for your business is networking. This method doesn’t have to consume a significant amount of time and money. For instance, there are ways to build your network online through Quora or LinkedIn. These networking sites allow you to connect with like-minded persons and put your queries or answers related to your business. 

Hosting networking events or attending meetups is a time-tested way to raise brand awareness and connect with people. Invite current and prospective clients to a coffee and introduce them to your construction products or services or future business plans. 

Leverage the Local Media

While social media undoubtedly dominates nowadays, it doesn’t mean the local press is on the sidelines. Local media is still an effective way to make your business known because local media outlets can accommodate niche expertise and ideas. 

Reaching out to local media outlets helps your construction company to develop credibility by offering your expert opinions on matters related to construction. 

Do Email Marketing

Nearly 60% of marketers say that email marketing is an excellent way to generate leads and boost revenue. Studies show that people prefer to receive emails to stay informed. Meanwhile, email marketing is one of the most affordable means to market your business. Despite this fact, there’s no consistent execution of email marketing activities. 

You miss out on revenue opportunities if you fail to utilize email marketing effectively. That's why make sure to create appealing email subject lines. This way, prospective customers will have a reason to open and view your email. 

Email newsletters are also an excellent way to put out relevant content to your target market. Although email newsletters can be a little time-consuming to make, it’s great to include them in your marketing campaign. You can send email newsletters weekly or monthly to share company news, construction content, or any new products or services you’re offering. 

Improve Your Social Media Presence

Social media presence is crucial for companies across industries. Studies show that people use social media more than 150 minutes daily in 2019. For businesses, this heavy usage of social media is a thing to take advantage of in reaching out to prospective clients and customers. 

Your company should boost its social media presence to communicate with your target market. Use social media platforms, such as Twitter, Instagram, Facebook, and Youtube because these are the top sites that many people use. 

Based on a study by Forbes, 78% of marketers that use social media do better compared to their competitors who don’t. So, it’s a must to use social media to make your construction business successful. You can consider hiring a social media manager to update your various social media pages. 

Update Your Business Website

Business cards are not obsolete in making your construction company known, but your website is much more effective nowadays in connecting to prospective clients and customers. Having a website allows your target market to encounter your business because people are using the internet most of the time. 

Optimize your website to make it on top of the Google search engine. Make sure it’s mobile-friendly and has features that allow visitors to connect with you. Your business website should contain information relevant to your business. Also, update it once or twice a week with blog articles. 

Final Thoughts

An effective construction marketing campaign paves the road to your business success. If you want to increase your customers and revenue, conduct market research and analysis to identify your target market.

You should also build your network, leverage local media, increase your social media, improve your business website, and use email marketing. Find and try various ways to reach out to your prospective customers and clients.